J. P. Laurel Avenue: A Stretch of Bonanza

by PRIME Philippines Research & Advisory   November 21, 2018

  Ever dreamed of owning a building? Being your own landlord, having your own commercial space, plus enjoying all the advantages of it. Imagine having it in a CBD – even better, yes? In the center of Davao City lies J.P Laurel Avenue - the Ayala Avenue of Mindanao. Even if it still has a long way from its counterpart, the upcoming years spark a positive light upon the region.   WHY INVEST IN J.P. LAUREL AVENUE? Known as the most commercialized stretch in Metro Davao, J.P. Laurel houses major commercial developments such as SM Lanang, Abreeza Mall, GMall, Damosa Gateway & Azuela Cove. Being 15-30 minutes away from the international airport, the course of J.P. Laurel benefits from the booming Meetings, Incentives, Conferences, and Exhibitions (MICE) Industry of Davao City. Hotels along this avenue are the top-of-mind destination where people – domestic or international visitors - can hold their event or check-in for a vacation. The diversity of the present food and beverage establishments, retail services, and financial institutions in this highway makes it more attractive for the locals and tourists. As the main commercial destination in the city, there is an ease of access from one point to another. Being a major thoroughfare, the availability of different modes of transportation can be expected, such as commuting going to and from key locations in Matina, Poblacion, and Buhangin.    OPPORTUNITY AWAITS Along J.P. Laurel Avenue, leasing opportunities are at a promising stance with high tenancy of 87% for office sector. Moreover, demand for accommodations and residential units catering to the growing population and tourism volume in the city is another main feature of the avenue. The presence of well-known hotels, malls, residential condominiums, and office developments along with its accessibility to and from the airport sets J.P. Laurel as the most frequented location in Davao City, whether for events, business, or even leisure. Hence, making the current and future establishments not just survive but thrive in this progressive highway of the Mindanao region. This vast opportunity awaits future investors - a significant potential for growth is just along the stretch of J.P. Laurel. Gone are the days that we hoped we owned more Ayala Avenue properties because now we have the chance to do so with investing in the Ayala Avenue of Mindanao.    

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