Showing 20 results of "PRIME Philippines"
Philippine Real Estate | Office Sector Assessment

The Philippine real estate industry is rapidly booming due to the robust economic growth and driving demand in the property market. As for the office segment, the demand will continue to be driven by BPO, IT and offshore gaming companies. This surge turns to be most favourable for major CBD’s in the metropolis placing an upward pressure on rental rates. Considering the demand drawn by the office sector, prime locations such as Makati and Taguig undeniably attract tenants of start-up companies as well as established firms who have office space requirement- these bustling cities ensure accessibility and convenience. On the other hand, with the roaring growth and development in the business district of Pasig- the Ortigas Center, many office spaces are set for leasing in every corner possible. Ortigas was considered as the 2nd most important CBD, as it is a place of bustling industry and commerce. Seeing all signs of serious business that leads to progress, is an enough indication of a booming city. Among the top 3 CBD’s, Ortigas offers the lowest rental rates for grade A and grade B office spaces- a perfect opportunity for organizations to secure their office space in the country. As with PRIME Philippines expertise in providing sound real estate solution, we have established market influence with these major CBD’s across the metro. Setting up corporate office solutions help clients and organizations understand these emerging trends in the real estate escape particularly with the office sector. Pertaining to this, PRIME Philippines have secured listings that complement the usual requirements of the clients. High rise buildings such as the Robinson’s Equitable Tower, which is developed by Robinsons Land Corporation is a PEZA Accredited building with features like fibre optic- ready and full back up power ; and  the Orient Square which is a first class property and the tallest building along Ortigas Center’s main road are some of the properties included in the current listing of office spaces in Ortigas. Amidst the competitive industry of real estate, PRIME Philippines plays its role as the leading commercial real estate consultancy firm recommending all the possible corporate workspace solutions to clients and organizations based on their needs and priorities. 

by PRIME Radar Team
Apr 27, 2017
PRIME Philippines | Asia Leaders Forum Davao

Learn first hand from the industry's leaders and witness the most anticipated Davao Real Estate event this year, Asia Leaders Forum: DAVAO Asia Leaders Forum will highlight Asean Impact in Commerce, Tourism and Real Estate in Davao. The events aims to promote Davao as one of the fastest emerging city in the Philippines. Industry's Leaders will discuss about:  Topic: 2017 Real Estate Outlook by Jet Yu Managing Director- PRIME Philippines ASEAN 50  by USEC. Nora Terrado  Start Up Innovators and Disruptors  by : Joe Maristela , Founder- Vilanes Realty, Katalyst.ph Philippines @ 500: Philippines 2121 and Beyond by Jun Palafoxm, Chairman- Palafox Associates Tourism, Hotels , Resorts & Condominiums Development Fueling Construction & Growth of Real Estate by Dr. Elton Tan, Chairman- E Hotels, President- Makati Tourism Foundation Current State of Start Up Ecosystem in the Philippines by Joey Gurango, CEO- Gurango Software The event will be held at SMX Convention Center, Davao on March 30, 2017 from 10 AM to 5 PM.. Registration fee is Php 2,500 only per head   For seat reservation Register Here       

by PRIME Philippines Events and Public Relations Team
Mar 24, 2017
Millennials Market: A Real Estate Opportunity

Nowadays, young Filipinos who are becoming a part of the working sector have been interested in working nearer to their homes because of certain studies that people who spend more time in their commute to work experience more stress and anxieties in the work place and sometimes it affects their personal lives. That is why more and more people find ways to have their own space wherein they can live harmoniously with less stress at hand. According to one of the speeches given last July 28, 2015 of former National Economic and Development Authority (NEDA) Director-General and Philippine Competition Commission (PCC) Chairman Arsenio Balisacan, as of 2010, 48.6% of the Philippine nation lived in urban areas and will be expected to arise to 56.3% by the year 2030. He also stated that the population of Filipinos living in urban areas are expected to arise to 66% by the year 2050. That only means that the condominium and apartment sectors, especially in Metro Manila, will expect a large demand in terms of tenants who mostly are working professionals to want to live nearer to where they are working through the upcoming years.   According to the previous elections, the most number of voters belonged from the youth sector which comprises of youths coming from the age bracket of 18-35 years old. The numbers haven’t considered yet the number of voters whom abstained or did not register, which only means that there is a very large population of youth voters. It can also be concluded that we will be expecting a large number of young working professionals who will have been part taking their ways out their parents’ homes in search of their own while they earn for the betterment of their living. That is why it would be a great opportunity for both real estate developers, brokers, and other business sectors to build up here in Quezon City wherein there is a large mass area of land that could be turned into a land of opportunity for many. It would also create a chain effect by diverting the current employees residing in Quezon City who are working in areas such as Makati and Ortigas to move find an opportunity nearer. It would lessen stress and traffic both at the same time. Making young Filipino employees see the country better one step at a time.   Source: PRIME Philippines Property Market Report               2015 Overview and 2016 Forecast

by Karol Christian Maglaya
Oct 21, 2016
Tips on How to Choose the Best Space for your Business

Owning a business has been many Filipinos' goals. That is why in the recent years the number of Small and Medium Enterprises (SMEs) has increased. Indeed, venturing in entrepreneurship is attractive; with the booming economy, people get to spend more disposable income, helping the performance of several businesses. However, owning a business is not a piece of cake. There are a lot of things to consider if you want to become successful. When starting out, one of the biggest decisions that a business owner has to make is where to put up the store. Here are some tips in choosing the best space for your business. 1. Understand your business - Have you already done your assignment? If not, you first have to know who your target market is. By doing this, you would familiarize yourself with their behaviours--where they usually go, what time they would probably buy your product, and whether or not they would pass by your establishment. Also, understand how they make purchase decisions; do they buy it by impulse or do they go through decision more carefully? As an example, by knowing that most people in a shopping mall buy ice cream by impulse, you might want to opt for a space for your ice cream parlour that is highly visible to passers-by. Another big consideration is your budget. How much of your regular sales are you willing to allocate for rental payments? Most say that it only has to be 10% or less. If you are willing to go more, make sure that the long term benefits are worth the investment. 2. Know where your competitors are - These businesses competing with you to attract the same market have most likely done research. By knowing where they are, it somehow frees you from incurring costs for more research. Try to find a space within the area that is exposed more to your target consumers. On the other hand, you also have to understand where complementary businesses are. What are these mainly? For example, if you are a milkshake business, situating your business near a burger shop is a strategic way to boost your sales. Most buyers of burgers would like to pair shakes to go with their burger. Knowing this can highly help you in your business decisions. 3. Check for leasing agreements - Make sure that you go through with your landlord his and your responsibilities as landlord and tenant. One important thing to ask is if your contract agreement is noncompete. Meaning, the landlord is agreeing not to allow future tenants that directly compete with your business to lease out a space. Additionally, note the facilities included in your lease agreement. Are your customers allowed to use the restroom in the lobby area? Can you share with the centralized air condition units of the building? How many parking spaces are assigned for your business? By asking these questions, you can plan out better how you would make customers prefer your business over others. Lastly, understand how the termination of your agreement works. Make sure that you are allowed to negotiate when you can dismiss your lease, in case worst comes to worst.

by Mervyn Valenzuela
Sep 09, 2016
Asia United Bank

“It was such a pleasurable experience I got from PRIME Philippines as the exclusive leasing agency of AA Corporate Plaza in Civic Drive, Alabang.  Dealing with them was such a breeze, from sending our letter of intent, to the time we were doing our fit-out for our "rush" construction.  From a Bank's perspective, this kind of superb service is just what we need to ease the burden of spending so much time scouting for sites and directly inquiring from  lessors.  PRIME's representative was  very helpful and  "Tops" when it comes to quick and efficient servicing.  Till our next deal!”

by Client Experience Group
Aug 30, 2016
Geodata Systems Technologies, Inc.

"I got the chance to know about PRIME Philippines from one of my staff. Since PRIME Philippines was engaged in the Real Estate industry, I touched base with them to see if I could meet the deadline for a new office space. Their agent was very generous and accommodating in sharing with me information on what locations were better and more accessible. With their assistance, I was able to meet the deadline to occupy the space! PRIME was also able to provide post development support to whatever concerns and needs the tenant had. I fully recommend PRIME as the realtor of choice when it comes to office and retail space leasing, agent referrals and all other concerns related to Real Estate services."

by Client Experience Group
Aug 30, 2016
PPC Asia

“All I can say is that it's been a satisfying experience for us dealing with PRIME. The associate assigned to our account is so cordial and accommodating in adhering to what we want. She is eloquently communicating with us throughout the whole process. The needed information were properly disseminated so as not to create confusion. And lastly, the timely processing of documentation was properly observed. All in all, it's been a pleasure doing business with PRIME Philippines.”

by Client Experience Group
Aug 30, 2016
Why you should relocate your business to Quezon City?

Office spaces in the southern part of Metro Manila have become more expensive, this is due to the increased demand of companies. Addition to that, these employee’s experience daily traffic in the area that affects the entire economy to lose approximately 3 billion pesos per day due to traffic. Establishing business in congested areas is costly not only to the company, but also to its employees. That is why companies in the central business districts should consider looking to other units in Quezon City (QC). The City is already growing in terms of creating and establishing business and there are several reasons that makes Quezon City as an attractive proper location for business. First, cost is cheap. Rental prices of office spaces in the Quezon City are lower than the southern Central Business Districts. QC's office space only averages at Php503.79 per sqm per month (Read: The Future of Office Spaces). On the other hand, Makati and Taguig City rental prices are much more expensive, averaging at Php763 and Php635 per sqm per month. Situating business in Quezon City can help companies with lower costs of capital, and employees to manage their personal expenses better. Quezon City also houses a productive set of labor force that shares the biggest portion which is 22.8% for the population in Metro Manila. 99.74% of the population is literate and most can do office tasks, making it more attractive. This is demonstrated by some companies already choosing to locate in Quezon City. In 2014, Expert Global Solutions, a global BPO-IT firm under JP Morgan & Chase, established business in the city due to its attractive labor force and IT-BPO conducive environment. Quezon Avenue, Cubao, and Commonwealth are areas with the most number of office spaces in the city, and are easily accessible through several modes of transportation and major roads. Finally, a major real estate development which improve welfare of citizens and increase foot traffic, are on the horizon for Quezon City. MRT-7, a proposed railway system that crosses Quezon City has already started its ground breaking. This is expected to improve comfort and accessibility of transportation to the city. Additionally, the local government has laid out several plans to develop a Central Business District in the North and East Triangles and will house the Vertis North Township, a land development by Ayala Corporation, which will contain office, residential, and commercial spaces. Development like these can help businesses by attracting an excellent labor force, and increase connectivity with complementary businesses. It is no surprise that a number of companies have already chosen to establish presence in Quezon City. With several factors making the city conducive to business operations, other companies in business districts should start setting up and to look for units in Quezon City.   REFERENCES: http://www.philstar.com/headlines/2015/09/16/1500512/metro-manila-traffic-costing-philippines-p3billion-day http://thestandard.com.ph/real-estate/196328/things-we-wanted-to-know-about-real-estate-in-2015but-we-re-too-busy-to-ask.html https://en.wikipedia.org/wiki/Metro_Manila#Independent_cities_and_municipality http://quezoncity.gov.ph/index.php/facts-and-figures http://www.philstar.com/business/2014/06/13/1334170/bpo-firm-open-new-site-qc http://www.rappler.com/business/industries/208-infrastructure/122572-mrt7-groundbreaking-sanmiguel-ulc http://quezoncity.gov.ph/index.php/component/content/article/100/561-the-quezon-city-centralbusiness-district  

by Mervyn Valenzuela
Aug 26, 2016
The Manila Times | Developers urged to diversify tenant mix

PROPERTY developers should diversity their tenant mix and not just rely on the business process outsourcing (BPO) industry to guard against the risk of a sudden drop in rental income, a local real estate consultancy firm said. “A good tenant mix in your building can lessen the risk of sudden drop in your rental income in case of recession or economic meltdown,” Prime Philippines managing director Jet Yu said during a real estate forum on Friday. Yu noted that office buildings in the country are not solely dependent on the BPO industry in terms of occupancy. “This means that should the BPO market slow down or downsize, there will be other companies that will absorb these office spaces,” he said. Yu cited the case of Quezon City where in the BPO industry, along with the information technology sector, only accounted for 31 percent of the demand for office spaces in the city in 2015. There was also substantial demand from the government sector which took up 6.47 percent of the office space demand in Quezon City last year, he said. “Some of these government agencies have requirements that would range from 2,000 square meters to up to 10,000 square meters. It would take up already one whole building,” Yu said. He said that the general and professional services sector comprised 23.84 percent of office space demand while other sectors — finance, manufacturing, real estate and healthcare — accounted for 38.53 percent. “I know it’s more convenient and it’s easier to lease out one whole building to one tenant but in a case of applying a good tenant mix, if a specific industry would collapse, you would not lose 100 percent of your previous rental count. Although it’s not a guarantee but it will lessen the risk of leaving you with high vacancy rate,” the realty consultant explained. He said high vacancy rates would result in higher expenses for landlords as they would have to shoulder the maintenance costs of the office space that is not leased out. There are preventive measures to lessen the risk of tenants backing out from their lease, he said. “This can be avoided through proper assessment, tenant planning and thorough study before launching the project or while the building is still under construction. This way, you will be able to set the right path, the right direction on which tenant you should choose for a building,” Yu concluded. Source: Talavera, Catherine (2016, July 29). Developers urged to diversify tenant mix. The Manila Times . Retrieved from  http://www.manilatimes.net/developers-urged-to-diversify-tenant-mix/276804/

by Catherine Talavera
Aug 12, 2016
PRIME Philippines Advocates Manila as Premier Business Hub in Asia

PRIME Philippines, the fastest growing commercial real estate brokerage firm in the country has recently spearheaded an advocacy on promoting the Philippines as one of Asia's Premier Business Hubs. PRIME Philippines' Founding and Managing Director Mr. Jet Yu in partnership with Tag Media & Public Relation has started the campaign for this advocacy with an event entitled "Asia Leaders Forum: Real Estate in the Philippines” which was held on July 29, 2016 at the newly opened and grandiose Hotel Shangri-La at the Fort in Taguig City.  This campaign aims to promote the Philippines as one of the leading business centers in Asia in terms of its technology, trends and landscapes. The event was orated and attended by some of the leading business gurus in the country. To name a few of these distinguished business personalities: Mr. Jet Yu, the Founding and Managing director of PRIME Philippines, Architect Jun Palafox of Palafox Associates, Robert Yupangco of the Yupangco Group, Camille Montejo of NWSteel Technologies Inc., Mario Berta of Flyspaces, Dr. Elton See Tan of E Hotels, Resorts, and Residences Suites, Cholo Florencio of PRIME Philippines and Engr. Grace Nicolas of Tag Media and Public Relations.

by PRIME Radar Team
Aug 05, 2016
PRIME Philippines | Asia Leaders Forum : Real Estate in the Philippines

For more information about Asia Leaders Forum, Contact us Now!

by PRIME Radar Team
Jul 14, 2016
PRIME Philippines | The Fastest Growing Real Estate Service Company in the Country

PRIME Philippines was featured by Sonshine Media Network International (SOMN) during its office inauguration last June 3, 2016 at the Pacific Century Tower in Quezon City. Property Interactive Marketing Enterprise Philippines, or PRIME Philippines, is the fastest growing real estate service company in the country, providing effective and integrated real estate solutions to clients such as developers, investors, businesses, and others. As a young company with 3 years of operation, PRIME has already generated more than 10 billion pesos in sales transactions and has handled more than 60 projects. Led by the managing director Mr. Jet Yu, PRIME Philippines was able to achieve success through its comprehensive and personalized services that meet the clients' needs. "The good thing about PRIME Philippines is that we really tailor fit our services to the specific details and requirements of our clients.", said Mr. Yu. He also expressed that PRIME ensures that ample attention is given to each client. "We make sure that each team assigned to any project is not overloaded with other projects. We believe that in order to provide real estate service at the highest standard, there should be a dedicated focus." Achieving tremendous feats for such a new company, PRIME has become a respected authority in the industry. PRIME Philippines, staying true to its mission of providing real estate services at the highest standard, will continue to prosper in delivering innovative, effective, and personalized real estate solutions that bring success to its clients.

by PRIME Radar Team
Jul 06, 2016
The Transition of Work and Office Spaces at Millennial Era

The era of the baby boomer generation which called for traditional and straightforward brick-and-mortar offices is now transitioning into the generation y era – which is also most commonly known as the millennial era, who prefers trendy and aesthetically pleasing working spaces. Why is this so? A quick look into the demographic of the working population holds the key to defining why there is such a rampant transition for office/working spaces today. The baby boomers are comprised of those born between the years 1945 and 1964 (now aged 52 to 71) while generation y, also known as the millennials, is comprised of those born between the years 1977 and 1994 (now aged 22 to 39). Baby boomers are now closer to the retiring age bracket while millennials have just completely come of age for the working demographic. As our working demographic now takes a drastic shift, so does the criteria for what could be an “attractive work space”. In truth, baby boomers didn’t care much for the aesthetic of a working space; their decisions regarding their business’ working spaces relied much on the practicality and functionality of the space itself. The previous working demographic also viewed their working spaces merely as a place to come together to finish tasks to grow the company. However, since our working demographic has shifted and we have entered into the millennial era, it is now apparent that the “attractiveness” of a working space is defined by the tastes of these millennials. Today’s office spaces vary so much that it has become one of the major deciding factors for job applicants. Surprisingly, many companies are quickly changing their work spaces and adapting to this demand. You’ll find that the common trend for offices spaces apply an industrial or modern interior design – key words to describe offices today would be modern, minimalist, abstract, colorful, vibrant, young, and exciting. Apart from this general vibe, you’ll also discover that companies have now gone out of their way to provide their employees with free-flowing food pantries, trendy meeting rooms, cool lounges, and even sleeping hubs. In retrospect, millennials have actually driven companies to provide much more than a working space for an office. Millennials have changed office spaces to become a convenient hub where all their needs can be catered to while they work for the company they choose.

by PRIME Radar Team
Jun 07, 2016
The Future of Office Spaces

As the millennial generation – broadly defined as people born in the 1980s to early 2000s – becomes a more dominant group in the workforce, there has been a dramatic shift in the type of physical work space companies are looking for. Gone are the days of traditional office space with cubicles, large private offices and oak doors. The modern offices of the millennial professional have ushered in open, collaborative workspaces and brainstorming areas. Luckily for landlords and developers, this take on the workplace doesn’t have to be expensive and comes with the payoff of making tenants happy. Tech and startup companies led by millennials have become an ubiquitous part of the real estate landscape. So what can builders and landlords do to effectively meet the needs of the ever-dominant millennial generation? There are some overriding themes that millennials are looking for in their work spaces. COLLABORATIVE SPACES For millennials, this can’t be emphasized enough. This isn’t your dad’s office building. With technology making it easier for people to communicate from their mobile devices, the main reason for people to come to work is to meet. What once served as private office space is now being utilized as smaller meeting rooms or conference rooms. For many young companies, it’s all about opening up the space, replacing the oak doors with glass and adding a little funk to get the collaborative juices flowing. High-walled cubicles have been replaced by low workstations or tables that make it easy for people to talk with each other and share ideas. TECHNO GEEKS This generation grew up with technology and gadgets, and as they come into the workforce, they expect technology to come with them. While their parents strived for the corner office, millennials prioritize a vibrant, exciting workspace. Builders and landlords need to address this in new building designs, by adding in special comforts and amenities that give the office “oomph.” From breakout areas and coffee-bar type spaces to nap rooms and fitness rooms, there are a variety of approaches builders can take. This also can include incorporating outdoor areas, with opportunities to bring in roof space or walking paths outside the office so employees can get a little fresh air and clear their heads. Designing office space that makes the building stand apart and encourages innovation will pay off when marketing to millennials. At the same time, office location is critical for millennials. Besides amenities within their offices, they want shops and restaurants within walking distance. Flexibility is key for this generation. Instead of always holding meetings in the conference room like previous generations, they may want to mix it up and take their employees to a nearby café for a change of scene. CREATIVE AND ECO-FRIENDLY Even beyond the interior of the building, millennials want an office that stands out from the exterior. They’re no longer satisfied with the traditional skyscraper, but are looking for buildings made out of a variety of materials, like brick and steel, and buildings that are a few different heights. Incorporating as much glass as possible is important, because it can let in the natural light that millennials prize. Millennials also want buildings that stand out for their sustainable elements and LEED certifications. For this generation, sustainability is second nature. Millennials have grown up hearing about the environmental obstacles we face, and they want a building that is both attractive and environmentally friendly. WHAT THE FUTURE BEHOLDS The millennial generation will be leading the work force for the foreseeable future, so builders and landlords need to understand and appreciate millennials’ needs if they want to stay in business. While different companies will prioritize different features and amenities depending on their needs, taking the time to sit down and listen to the tenant is worth it. Just as millennials appreciate collaborative office space, they also appreciate the opportunity to collaborate with landlords, builders and architects on build-to-suit spaces that meet their company’s unique needs. While the previous generations may have heeded the advice of these industry experts, millennials want to be part of their conversation, fostering mutually beneficial relationships with the people who will create their ideal office spaces. Some industry leaders may wonder if these office trends are passing fads, or if they are here to stay. Office space will continue to evolve, but as the demand for more original space grows, keeping these priorities in mind will give you an edge on the competition.

by PRIME Radar Team
May 30, 2016
Shifting to Modern Real Estate Landscapes

Technology has impacted the real estate industry a lot. There isn’t an industry on earth, sea or sky that hasn’t been change by it whether dramatically or slightly. For real estate, the transformation has rapidly changed: as the technology improves, the field has morphed one gigabyte at a time. New forms of technology change the real estate experience for buyers, renters, and industry insiders. The transformation has been ongoing; in today’s information age, it arguably began once listings were hosted online, since which time the process of buying and renting has become even more digitalized. Here are some ways in which technology and robotics has begun its era. It will continue to shape the way real estate is marketed, rented, sold and manage. 1. Mobile technology is heating up This means responsive websites, mobile apps, and quick communication via text and email is more important than ever for real estate industry insiders. Potential buyers are likely to be turned off if they can’t view a property on their device, or send inquiries digitally. The entire process needs to become at once easy, quick and trustworthy or else clients will move on to the next mobile-friendly listing. 2. Marketing has-been digitalized Marketing a piece of real estate is no longer as simple as listing your home in a local newspaper. While open houses and offices are still fairly important, quality photographs, information and descriptions are perhaps the most vital in attracting potential buyers. This is because the web offers many digital outlets to advertise property on and great photographs are the bare minimum that buyers look for. Disseminating your advertising onto different digital platforms, complete with the information buyers and renters need, ensures that the listing isn’t overlooked. It also means that those browsing will have all the answers they want up front in terms of price and amenities, speeding up the process from first sight to lease-signing 3. Buyers and renters are more informed With the Internet at their fingertips, buyers and renters have access to more information than ever before. There is no pulling the wool over the eyes of today’s informed buyers: with records of building’s history, neighborhood demographics, comparative listings, fees and reputation. Technology is so often synonymous with transparency, and it’s making buyers smarter. 4. Virtual tours are on the rise Photographs are all but essential in real-estate marketing, but the next step — virtual touring — is already upon us. For larger properties, such tours are expected to give potential buyers a 360 view of various spaces. In some ways, real estate does differ from the industries that have been shaken up by technological innovations — the basic business model is a generally stable and adaptable one. This said, real-estate has, and must continue to take technological innovations into stride if it’s to remain profitable and modern. This way, it’s sure to be amplified and augmented by change rather than left shattered in its wake.

by PRIME Radar Team
May 23, 2016
Beginner's Guide: Real Estate Investing for Millennials

Are you just starting out?  Sometimes real estate investing is quite hard to manage. We always think that it’s just waste of money and time. For Millennials, Real Estate investing can seem bit intimidating and it’s easy to get lost in the lights and sounds of all the blogs, books, and television gurus. With these in mind, I would like to share these tips that you can use as you embark on your journey to find financial freedom through real estate.   1.) Be Resolved. Real estate is not something to do on a whim. Investing in real estate is a lifelong pursuit to take control of your financial future – not a get-rich quick scheme. As an investor – you will struggle. You will make mistakes. You will fail. The successful investors are the ones who can take those experiences and turn them into lessons to improve their skills.   2.) You Don’t Need to Be an Expert in Real Estate Investing. Too many individuals talk about investing in real estate but instead just get bogged down with the vast amount of information out there. People often email me and ask me advice on areas of real estate know very little about. I try to help as much as possible or at least point them in the right direction, but the simple fact is no one knows it all. You don’t need to be a total expert in real estate. Always keep in mind that knowing the know-how and the basics makes people knowledgeable enough to understand and elaborate things clearly.   3.) Learn to Love Reading. You are obviously reading this article, so you apparently know how to read. Do more of this. If you don’t like reading – at least learn to listen to audio versions. Books have so much information in them and will surely teach you techniques and skills that you may opt to adapt. Start engaging yourself with financial and investments books. These books will help you create a brighter future. Remember, being knowledgeable is better than knowing nothing at all.   4.) As a Beginner, Connect with Local Investors. This doesn’t meant spam them with requests – but simply reach out. Begin hanging out where they hang out. Ask them to show you some of their properties. Most investors love to show off their accomplishments, so allow them to and pick up on every titbit of information they can give you. Local investors will have a much better grasp at what works in your community   5.) Get Creative. Robert Koyosaki said in his book, Rich Dad, Poor Dad “The poor say “I can’t afford it.” The rich say “How can I afford it?” This simple practice will change the way you view conflict in all areas, including your real estate business.  Be creative and innovate things on your own. Changing one aspect to another allows oneself to be hip which can help you create a better living. 6.) Learn to Sacrifice. How bad do you want financial freedom? If you want to use real estate to start living the life you’ve always dreamed you are going to have to sacrifice. You may need to forgo a vacation and use the money toward a down payment instead. You may need to move several times in order to build up enough capital to begin investing. You may need to learn how to use a paint brush and do your own work. Investing in real estate is the most rewarding thing you’ll ever done – but it’s not always been easy. There were years of sacrificing (time, money, and opportunities) to get financially free. Actually real estate investments take time to be profitable. Always remember that real estate investments is like a seed of a plant, it takes time be fruitful at all.     7.) Learn (and Trust) Basic Math. The math involved in a real estate investment is not college calculus. We’re talking fifth grade math and it isn’t difficult to learn .Don’t assume anything – but use your math to make sure of the deal. Use a basic spreadsheet to analyze a deal. Once you understand the math – don’t deviate from it. Trust it. Don’t let your emotions get involved. Real estate is a number’s game and the quickest way to fail is to forget. 8.) Treat Real Estate Investment as your Own Business. Real estate is a business, so treat it that way. Keep it organized, build systems to manage your life, and seek to improve your efficiency. The reason so many landlords get burned out and hate the role is because they treat it as either a hobby or a job. It’s neither. You are a business owner and as such it is your job to manage the business to the standard which suits you best. I hope this list will help point you in the right direction. However, this isn’t going to tell you everything you need to know before investing in real estate but serves as good reminder for all of us Millennials, the generation of this era. I hope this quick short guide will help propel you toward success.  

by PRIME Radar Team
May 16, 2016
Prime Philippines | The Rise of the Modern Millennial Offices

Today, millennials have dominated the trends of creating modern office spaces and it’s quite new on today’s society. Gathering new ideas from the young bloods are more likely being adopt by the older generations. It’s young and vibrant presence increases the chances of an individual to stay longer in their company. Millennials’ are more dominant on seizing up their work. Each individual can multi-task jobs in a diverse and different level of thinking. Creating a harmonious, lively and interactive work can generate high sales and growth of the company. Young bloods are exceptional in terms of doing their daily task. They can balance work and play at the same time.  From baby boomers to generation Y worked has entirely changed. Millennials are more agile and adoptive with the culture around them. They can surpass expectations of their managers and supervisors. Being happy-go-lucky is one of their thing but when worked interferes millennials tends to respond aggressively with their jobs. Millennials are also known as “digital natives”. They were raised speaking the tech language and become incredibly fluent at a young age. Older generations tend to adjust and adopt innovations brought by them. This is where modern offices have risen. Companies these days used hi-tech and state-of-the-art facilities. They already amplified this trend and it’s seamlessly noticeable with the current generation today. Young entrepreneurs’ sets cutting- edge offices were rules and standards are create on their own. Many work places are becoming the manifestation of the “business casual” trend.  Interior design and flexible work zone are also one of the key factors why millennials are aggressively active with their work. While their primary purposes is to served-down focus work, workstation should also be designed to support one-on-one collaboration and the ability to turn an individual’s work surface into a table where a visiting colleague can fit, say a laptop and a cup of coffee. Work surfaces are being coupled with semi-fixed power/data splines that support movable components. These levels of flexibility enable employees to modify configuration when greater collaboration is needed.  Recent workplace concepts have attempted to created neighborhoods, which are not necessarily departmental or project-based groupings. Instead, the goal is to help co-employees to identify their neighborhood: to change their aspect from “my space” to “our space,” to give the workers the feeling of membership in the club, as opposed by simply ownership of a desk. Millennials are certainly part of the on-the-go generation. Millennials have an easy lifetime than the older generation. They can be robots programmed to behave in a distinctive matter. They can also multi-tasked in a way that everything is done at a time. With this kind of perspective, worked will continually innovate and perhaps helps the future generations to improve more.

by PRIME Radar Team
May 10, 2016
PRIME Philippines Hailed as Best Real Estate Service Provider

PRIME Philippines, the fastest growing real estate service firm in the Philippines was recognized as the Best Real Estate Service Company in the recently concluded 29th Global Excellence Awards held at AFP Theater. The Global Brand Award is the world’s premier product insignia in recognizing excellence in the branding and trademark industry organized by the Global Brand Award Council. Nominees were screened based on the National Consumers Affairs Foundation criteria. In addition, PRIME Philippines Managing Director Jet Yu was also awarded as one the Outstanding Real Estate Professional in the country. As a side by side winning, The recognition serve as an evidence that PRIME Philippines is dedicated and committed on delivering outstanding real estate services to its valued clients.

by PRIME Radar Team
May 02, 2016
Philippines: The Next International Business Hub

 "International politics, like all politics, is a struggle for power" - Hans J. Morgenthau, Politics Among Nations               As what realist scholars stated, no country will survive alone in the International System. Each either joins or creates alliances while advancing their own national interests. On August 8, 1967, five nations namely Indonesia, Malaysia, the Philippines, Singapore and Thailand, formed a partnership which is now known as the Association of Southeast Asian Nations or the ASEAN.[1] This is an alliance that aims to promote and enhance "cooperation in the economic, social, cultural, technical, educational and other fields" and at the same time maintaining peace and stability within the region in accordance to the United Nations Charter.[2] This alliance also withstands the growing presence of the Western powers as the Cold War divides the world into the capitalists and communists.             The Philippines, a small country located in Southeast Asia with powerful economic States as its neighbors, is as blessed as it sounds with natural resources and talented citizens. Sad to say, the country is far from being considered a first-world nation in par with today's hegemon which is the United States or having a smooth and strong economic flow like its fellow Southeast Asian neighbor: Singapore.  For the past decades, our country has been trying to climb the ladder up, although with difficulty, the Philippines is still standing in this anarchic world after surviving different international, regional, and local financial crises: the 1997 Asian Financial Crisis is one to boot.             The Twenty-First Century is a new era for the Philippines. The government knows that survival alone is not enough. Our country needs to compete, needs to create links from different nations, needs to play diplomatically and struggle for power. In 2011, there had been reforms with a six-year program in governance targeting economic growth and poverty reduction.[3] This allowed a new possibility to give way to a new strategy which is "fully aligned with government priorities, focusing on strengthening the investment environment to attract more private funding for infrastructure development and job creation."[4] This reformation has been attracting foreign companies to invest in this country. Today, "the Philippines is among the fastest-growing economies in Southeast Asia, with upgrades to sovereign investment ratings confirming improvements in the country's macroeconomic fundamentals.”[5]              There had been various speculations that the Philippines will be the next alternate trade hub in Asia especially this period as the ASEAN integration pushes forward. Dr. Felixberto Busto Jr., a financial analyst, had shared his thought about it in a recently published news article. He enumerated four factors to support this theory: a) People; b) Location; c) Cost; and d) English or shortly known as PLACE.[6]             First, let’s talk about the PEOPLE. Filipinos are flexible and can adapt in different circumstances. It also implies that no matter what kind of task or position were given to them, they tend to do their best. Our Overseas Filipino Workers (OFWs) having different kinds of jobs all over the world shows that they’re not just excellent workers but they’re also good communicators.[7]             Second, strategically speaking, the location of our country is significant to other powerful countries in the international system. Location wise, our country is surrounded by countries like China, Japan, and Singapore, other than that, it is also located in the Pacific, a gateway heading to the US. Being this close to China and Japan, the US had seen the essential role of the Philippines. As an ally, the US can maintain the balance of the system and control the growing influence of Chinese power in the continent. The Philippines needs the extra support of the hegemon while the hegemon needs the location of the Philippines. The friendship of the two countries can result to a relative gain where both benefit and meet each of their interests as they cooperate.[8]             Third, comparing the Philippines to other Asian countries like Hong Kong, Japan, or Singapore, the cost of living is low. Of course, the labor cost follows as well as doing business here. How can this happen? The rent for business space or home rentals are affordable, one thing that foreign business groups and individuals search for. Good schools in the Philippines are also affordable, a great help for the future laborers and thinkers. All in all, the general living expenses in the Philippines is lower compared to other Asian countries and that alone can attract international companies to invest and consider the country as their next business hub.[9]             And lastly, there are lesser language barriers. Language, as it seems, is the primary tool for communication and one of the most important factor why people understand and interact with each other. The Philippines is known as an English speaking country, almost all the citizens know how to speak and can understand the language and the working sector is trained to communicate in English. But the best thing that attracts foreign investors is the fact that the court documents in the country is done in English and thereby eliminating the need for translation.[10]             Looking back, the Philippines is one of those countries which had withstood different crises. From being a colony to an independent State, the country had proved itself in the international system. Today, a lot of foreign investors and countries are eyeing the Philippines as it once again rises up from the ladder because of these factors: a) the people of the Philippines are excellent workers who can adapt in different situations, b) the location of the country is strategically excellent to great powers such as the United States, c) the cost of living in the country is considerably low compared to other Asian nations, one of the most attractive features of a country for foreign investors, and lastly, d) the Philippines is an English-speaking country wherein almost all its citizens can speak and understand the foreign language and the documents are also written in English. These are the reasons why the Philippines is considered as Asia’s alternate hub for the international business sector. References: ASEAN Secretariat. History: The Founding of the ASEAN. ASEAN Secretariat, 2014. http://www.asean.org/asean/about-asean/history. (accessed June 9, 2015).   Asian Development Bank. ADB-Philippines Partnership Strategy. Asian Development Bank, 2015. http://www.adb.org/countries/philippines/strategy. (accessed June 9, 2015).   Rodriguez, J.C. Why the Philippines is seen as Asia’s alternate hub. ABS-CBN News, 2015. http://www.abs-cbnnews.com/business/06/07/15/why-philippines-seen-asias-alternate-hub. (accessed June 8, 2015).                                                 [1] ASEAN Secretariat. History: The Founding of the ASEAN. ASEAN Secretariat, 2014. http://www.asean.org/asean/about-asean/history. (accessed June 9, 2015). [2] Ibid. [3] Asian Development Bank. ADB-Philippines Partnership Strategy. Asian Development Bank, 2015. http://www.adb.org/countries/philippines/strategy. (accessed June 9, 2015). [4] Ibid. [5] Ibid. [6] Rodriguez, J.C. Why the Philippines is seen as Asia’s alternate hub. ABS-CBN News, 2015. http://www.abs-cbnnews.com/business/06/07/15/why-philippines-seen-asias-alternate-hub. (accessed June 8, 2015). [7] Rodriguez, J.C. Why the Philippines is seen as Asia’s alternate hub. ABS-CBN News, 2015. http://www.abs-cbnnews.com/business/06/07/15/why-philippines-seen-asias-alternate-hub. (accessed June 8, 2015). [8] Ibid. [9] Ibid. [10] Rodriguez, J.C. Why the Philippines is seen as Asia’s alternate hub. ABS-CBN News, 2015. http://www.abs-cbnnews.com/business/06/07/15/why-philippines-seen-asias-alternate-hub. (accessed June 8, 2015).

by Miss Angie Lou G. Padernilla
Jun 16, 2015
The Impact of the "BIG ONE"

"Earthquakes are among the most deadly natural hazards" as described by the Natural Environment Research Council (NERC). Other than the fact that it’s impossible to predict the exact date and time on which it will strike a certain place, scientists had stated that earthquakes are commonly the outcome of the "movements along faults as a result of compression in the Earth's crust" (Geoscience Australia 2015). It is more dangerous when it occurs in populated areas with massive infrastructures resulting to thousands of deaths and economic repercussions.             Historically speaking, this natural disaster has caused a lot of misfortune to people around the world. Have you ever heard about the magnitude 8 earthquake in Shensi, China in 1556 with an estimated 830,000 deaths? Although it is a bit early or thousands of years too early for us to even know, it simply shows that even before, earthquakes have been causing a lot of trouble to us (NBCNews.com 2015). How about the recent 2011 earthquake plus tsunami in Japan which shook the world and caused fear? It's true that Japan is a rich and powerful country, economically speaking, and another proof that economic standing of a State is not a factor for having an earthquake (Oskin 2015). And this year, the earthquake in Nepal which alerted the higher authorities in the Philippines, to be more careful and ready at all times.             Being part of the Pacific Ring of Fire "which includes about 90% of the world's volcanoes and where a nearly continuous series of oceanic trenches and volcanic belts are situated, and plate movements occur" (Rappler 2015), the Philippines had experienced this natural disaster as well. One of the most devastating records of earthquakes in the Philippines happened in 1990. Northern Luzon was hit by an earthquake with more than two thousand dead and more than 300 million USD worth of property damage (Rappler 2015). The Philippine Institute of Volcanology and Seismology (PHIVOLCS) had been continuously warning us about the next "Big One" which will involve Metro Manila, the capital city of the Philippines and considered as one of the most populated areas in the country. Dr. Arturo Daag of Phivolcs stated that "200 years is the return period for another major earthquake in the same area."             Earlier this May, PHIVOLCS with the help of other partner agencies released a handbook about the "Valley Fault System" or VFS that tackles and shows maps with detail about the areas that are above and near the fault line. This is not intended to scare the citizens living in these particular areas, but the recent news about the Nepal earthquake had caused panic and doubt. In addition to that, the media had been pestering the viewers with different scenarios and predictions about the death toll which really is a scary number.             The "Big One" will happen. Maybe not today, not this month, or not this year, but it is always important to know that each of us must be prepared. The PHIVOLCS (2011) statement about it is that "the fault is ripe for movement. There is a high probability that it will move in the future, we just cannot say the exact time." The Valley fault system is divided into two, the west and the east. The following are the affected cities and municipalities: "San Mateo, Rizal to Taguig on the south and continues to Makati, Marikina, Paranaque, Pasig and Muntinlupa" (Almaden 2013). When the movement happens, an estimated "quake can reach magnitude 7.2 with casualties predicted to be as high as 35,000 and some 120,000 more injured and more than 3 million people will need to be evacuated" (Almaden 2013).             Some people believe that an earthquake itself is not that dangerous, though, the danger lies to the impacts or the effects of it. In fact, "most earthquake-related deaths are caused by the collapse of structures and the construction practices play a tremendous role in the death toll of an earthquake" (Ammon 2001). The shaking of the ground can damage buildings, bridges, and houses. Falling debris, destroyed electrical circuits, unattended burners and the likes are more dangerous than the earthquake itself, and yet it was earthquakes that cause these problems (Ammon 2001). Not only the infrastructures were damaged by the movement of the faults, mountains and hills are also affected by this which results to landslides. It is more dangerous when a landslide took place near national roads or residential areas (Ammon 2001). And of course, if an earthquake occurs, tsunami alerts are raised to the places near the bodies of waters. "The sudden offset changes the elevation of the ocean and initiates a water wave that travels outward from the region of sea-floor disruption" (Ammon 2001).              Other than being mentally and physically prepared, each of us must also check our homes. Our houses must also be ready for earthquakes too. The PHIVOLCS had released some guidelines in order to check whether or not your house can withstand an earthquake. First of all, the one who built it is important, they should be a licensed architect or engineer. Second, one must make sure that the house is not built before 1992 to make sure that the house is not old and follows the rules written in Republic Act No. 7279 which is "an act to provide for a comprehensive and continuing urban development and housing program, establish the mechanism for its implementation, and for other purposes" in order to make sure that the house is strongly built. Third, if it was damaged before, it should be noted that it is essential to repair it. Fourth, shapes of the house is important. The regular houses, or the ones with symmetrical, rectangular, box-type, or simple can withstand an earthquake more. Fifth, if the house was expanded, make sure that it was designed by a licensed architect or engineer. Sixth, the external walls should be at least six-inches thick. Seventh, make sure that there are steel bars used in the spacing of the walls. Eight, the foundation should be a reinforced concrete. Ninth, make sure that the soil condition is hard or it is compose of rock or stiff soil. And lastly, tenth, make sure that the overall condition of the house is good. Upon buying your own property, it is important to consider the location and the developer before settling down.     References: Natural Environment Research Council. 2015. "Earthquakes". Accessed May 28, 2015. http://www.bgs.ac.uk/discoveringGeology/hazards/earthquakes/home.html Goscience Astralia. n.d. "What Causes Earthquakes?". Accessed May 28, 2015. http://www.ga.gov.au/scientific-topics/hazards/earthquake/basics/causes NBCNews.com. 2015. "The Top 10 Deadliest Earthquakes in History". Accessed May 28, 2015. http://www.nbcnews.com/id/42029974/ns/world_news-asia_pacific/t/top-deadliest-earthquakes-history/ Oskin, B. 2015. "Japan Earthquake & Tsunami of 2011: Facts and Information". Accessed May 28, 2015. http://www.livescience.com/39110-japan-2011-earthquake-tsunami-facts.html Rappler.com. 2015. "MAP: Strongest earthquakes in the Philippines". Accessed May 28, 2015. http://www.rappler.com/science-nature/33807-map-strongest-earthquakes-in-ph PHIVOLCS. 2015. "PHIVOLCS, OCD launch Valley Fault System Atlas". Accessed May 28, 2015. http://www.phivolcs.dost.gov.ph/index.php?option=com_ Ammon, C., J. 2001. "Earthquake Effects (Shaking, Landslides, Liquefaction, and Tsunamis). Accessed May 28, 2015.  http://eqseis.geosc.psu.edu/~cammon/HTML/Classes/IntroQuakes/Notes/earthquake_effects.html

by Ms Angie Lou G. Padernilla
Jun 05, 2015